About the project

Idun Loor is an online personal lifestyle boutique based in Geneva, curating timeless and original pieces of women’s wear, homewear and jewellery aimed at smart individuals wishing to exude simple confidence.
Idun Loor

Our collections are sourced from responsible productions focused at delivering a social and environmental reflection to our consumers and raising their awareness of communities of craft and their rapport to their environment.

Beyond its fun and innovative vision, we take pride in representing a modern and considerate face for fashion. We support designers with strong values and ethics. Our vision is to prioritise values and empower individuals through our personal lifestyle boutique. 

Please browse our online boutique for gorgeous, high quality and beautifully crafted items.

Welcome to the IDL circle!